Silvia LiSep 233 minBrain-Friendly Business Development Conversations: The Power of ReciprocityReciprocity is a cornerstone of human interaction, deeply embedded in both brain chemistry and social dynamics. At its essence,...
Patricio Ramal & Silvia LiSep 163 minUncover Hidden Gems: 3 Proven Strategies to Win More with Your Opportunity Heat MapSales opportunity heat maps are a powerful tool, providing sales leaders and sellers with a visual overview of their pipeline health....
Silvia LiAug 263 minThe Brain Science Behind Elevator Pitches: Crafting a Compelling and Resonant MessageThe concept of the "elevator pitch" is simple: Deliver a clear, concise, and impactful summary of who you are, what you do, and why it...
Silvia LiAug 54 minThe Brain Science Behind Needs Discovery: Why Being Interested Matters More Than Being InterestingAs people's attention span reduces and customer expectations expand, the mantra “be interested, not just interesting” has never been more...